Hi, my name is Alessia

I am a Certified Career, Life and Business Coach,  project recruiter and facilitator and founder of Grow Through Coaching. 

My background

I am originally from Italy and moved to the Netherlands when I was 24.

I am certified in Lazer Focus Coaching, Career Management Coaching and Somatic Coaching. I am a project recruiter and a facilitator. I am committed to personal and professional growth and development, and one of my life mottos is ‘never stop learning and evolving’. I hold a MA degree in Foreign Languages and Literature, with specialization in Science of Communication and Information.

I have 15 years generalist recruitment experience, partnering with hundreds of international organizations to search and select new employees. I have interviewed 1000s of candidates helping them find their next step in employment. I have 10 years experience coaching, first as senior manager having led and coached highly successful teams who have grown and developed over the years, and then as entrepreneur having coached 100s individuals to move through work and life transitions  to become their best version of themselves. Coaching and recruiting are my super powers.

I am an enthusiast by nature, a kind of Alice in Wonderland, always curious. I love connecting with people. In my spare time I love spending time with my family, practicing yoga and meditation, I am a fitness pro, love spending time with my friends, dancing, hiking in nature, travelling, reading, making collages and writing.

I coach and recruit in English and in Italian.

This is the story of my journey so far

My core value is connection. As Brene Brown defines it, ‘connection is the energy that exists between people when they feel seen, heard and valued; when they can give and receive without judgment; and when they derive sustenance and strength from the relationship’.

As a coach, I offer a safe space for you to open up and connect deeply to yourself, so you can move toward the next version of your life. As a recruiter, I connect talents with positions and companies where there is a true match and alignment.

As a highly intuitive, empath human being, with a natural capacity to create a safe environment to open up, a never-ending curiosity, and an impeccable gut feeling I am very well known for, I support you through the creation phase of your ‘next’ both on an individual level and in companies. My natural perceptiveness about people, needs and motivations is key to both coaching and recruiting.

As ENFP I love working on projects and I thrive in meaningful work that has a positive impact on others to be intrinsically motivating, and I consider every client journey an exciting adventure to unfold.

Growth and development are extremely important to me.

My own personal journey in life started with abandonment, which, I later came to realize, impacted my life in many ways. Primarily, I had a strong need for security, to feel loved and liked. Determined to fit in, I would go to any lengths to be ‘perfect’ in the hope that I would be accepted and loved by others.

At school, I used to cry if I received anything less than a perfect grade. I made sure this was one area I wouldn’t fail in and graduated Cum Laude at University because anything less would not have been acceptable to me. When I graduated, my biggest achievement was to see how proud my grandparents, who raised me most of the time, were of me.
I started my career working for a Recruitment agency, where I grew from Junior Consultant to Senior Manager. I often achieved the title of ‘Consultant of the Year’ or ‘Manager of the Best Performing Team’. Being ‘the best’ and ‘proving I was good enough’ was always the underlying driver. No mistakes or deviations were allowed. Here I discovered my first unconscious belief.

At a certain point in my mid-30s, I started my personal development journey and something inside of me started to shift deeply. I realized that this pattern of ‘not feeling good enough’ controlled an enormous part of my life. I started looking inwards, questioning myself and I came to the realization that my need to be the best was simply a survival strategy to compensate for all the insecurities I had. I became aware that I was constantly needing confirmation that I was in fact ‘good enough’. I saw just how much I cared about what people thought, always trying to impress others rather than actually listening to what it was that I really wanted. 

This is when my journey of personal development deepened. An incredibly wholeheartedly transformative journey. I realized how the experiences I lived through made me learn and grow in ways I could have not otherwise. They helped me to develop a never-ending capacity to look for the light side and resilience and determination to work through life’s challenges. I understood how everything that we go through, helps us shape into the people that we are meant to be. We grow through everything we go through.

I am incredibly fascinated and passionate about transitions. I know how challenging they can be, I also know the potential they have for growth.

In fact, I have transitioned quite a few times in my life. Moving country from Italy to Holland in my early 20s, changing relationships multiple times before settling down, becoming a parent in my late 30s, and changing my career path in my late 30s. All these transitions shook me to the core, in one way or another.  Some of them were extremely challenging moments in my life.

And yet I realized how they came as an invitation to become aware of my emotions, re-evaluate my values and what I wanted from my life. Identifying certain identities that I was attached to and letting go of what did not serve me anymore.

The career transition in my late 30s was the most challenging one for me to navigate. Quitting a safe corporate job where I was asked to become partner to the firm I was working for, was very challenging. I truly wanted to create a work-life balance that was in alignment with who I am and what I believe in and my values, but I felt that the pressure of my social conditioning, the status quo and financial obligations were growing, as I was going to the 2nd half of my 30s. Saying NO was hard and liberating at the same time.

Becoming a parent gave me a great push to truly take my life in my hands and change. I started studying coaching right after having my first daughter. I started my business while discovering I was pregnant with my second daughter. Parenthood has been the most transformative rite of passage I could experience. I realized it was time to release and let go of what did not serve me anymore. It is a massive, transformative awakening.


Taking such a leap, which for a class A student like me felt at first scary and unsafe. My good girl conditioning would have rather found a permanent position. Yet I never felt so alive choosing what felt aligned to me.

I learnt what I never learnt at school. Self-compassion, practicing courage very often, flexibility and adaptability, openness to see what is not there yet. I have learnt to work with my inner critic and let her not take power over me. I replaced perfectionism with courage and self-acceptance.

Grow Through Coaching has been conceived through this journey where my values, talents, passions, and interests have been aligned.

It is my utmost honor to be on your side in your becoming and be your partner in growth.